The most striking thing about the new Herod's Hotel is the lobby, which is designed as a Tel Aviv boulevard with trees going down the sides and little café tables, invoking the 1930's white city ambience. The rest of the hotel is decorated in a similarly nostalgic elegance, covered in art and historical furniture. The lobby leads directly to the beach, and there is also an outdoor swimming pool, a fitness center and a spa with luxurious treatments and a sauna. The hotel offers a restaurant, a bar and a café to meet any guest's dining tastes, and shops include a gift shop and a beauty parlour. A business center takes care of all your technological needs, and additional services include babysitting, car rental, a concierge desk and high-speed Internet. Room service is also available.